Crisis communication is a vital skill in today’s fast-moving education sector. This intensive one-day training, led by PR expert Ben Verinder, equips educators with the tools to navigate reputational risks, manage crises effectively, and leverage AI for strategic communication. Engage in interactive exercises and real-world scenarios to safeguard your organisation’s reputation.
This intensive one-day training session is designed specifically for educators across schools, colleges, awarding organisations and training providers. It equips individuals with the critical skills and knowledge required to navigate reputational challenges and communicate effectively during crises. In an era where public scrutiny is high and digital platforms can amplify issues rapidly, the ability to manage risk and respond strategically is essential.
Led by PR expert Ben Verinder, the training blends expert instruction with dynamic and interactive learning methods. Participants will explore sector specific communication challenges, learning how to proactively identify, assess, and mitigate potential crises before they escalate. Ethical and responsible use of Artificial Intelligence (AI) in crisis communication will be covered, demonstrating how AI tools can support message drafting, media monitoring, and sentiment analysis.
The training will be highly interactive, incorporating real-world case studies, role-playing scenarios, and facilitated discussions. Participants will engage in hands-on exercises that simulate crisis situations, allowing them to test their response strategies and refine their communication approach. Practical sessions will also explore the development of clear, effective messaging for both internal and external stakeholders, ensuring that organisations can maintain trust and credibility during challenging times.
By attending, education leaders will gain the confidence to manage crises effectively, safeguarding their organisation’s reputation while developing a proactive approach to risk and issues management. The training also provides an opportunity to build a strong professional network and access comprehensive resources, including a dedicated session website with additional materials and AI tools for continued professional development.
Who should attend?
This training is ideal for education professionals responsible for crisis management, communications, and reputation management within their organisations. It is particularly suited for:
This course is an invaluable opportunity to strengthen crisis management capabilities, ensuring education leaders are well-prepared to handle challenges with professionalism and strategic insight. Secure your place today and enhance your organisation’s resilience in an ever-evolving educational landscape.
Ben is a strategic communication and public relations expert advising boards, senior teams and communications professionals. He is one of 50 Founding Chartered public relations practitioners globally, a pioneering authority on AI in PR and leading commentator on the impact of AI on reputations and relationships.
We accept all major credit/debit cards. Payment on invoice available for organisations.
08:30 – 09:30 | Registration and welcome refreshments
09:30 – 10:15 | Session 1: The foundations of crisis communications
10:30 – 11:15 | Session 2: Risk and issues management
11:15 – 11:30 | Break
11:30 – 12:15 | Session 3: Harnessing AI in crisis communications
12:15 – 13:00 | Session 4: Social and traditional media in a crisis
13:00 – 13:45 | Lunch
13:45 – 14:30 | Session 5: Internal communications when under pressure
14:30 – 15:15 | Session 6: Building and stress-testing a communications plan
15:15 – 16:00 | Session 7: Crafting the message
16:00 – 16:00 | Final reflections and next steps
(Agenda subject to change)